Nagano Prefecture has the perfect conditions for growing soba (buckwheat) and much of Japan’s soba noodle production occurs in the area. Suwa area’s soba is called shinshu soba, after the old name for Nagano Prefecture, and is known for its elasticity and strong fragrance.

ー Crispy meets savory in this local twist on a classic favorite. This hearty bowl features freshly fried tempura—shrimp, vegetables, and seasonal ingredients—drizzled with a rich, flavorful miso sauce made with Suwa’s local miso.
The combination of crunchy tempura and deep umami miso gives this dish a unique Suwa identity.
A satisfying meal for those craving something both traditional and bold.

ー A crunchy bite of Suwa’s lake tradition. Wakasagi (Japanese smelt), a small freshwater fish from Lake Suwa, is lightly seasoned and deep-fried to golden perfection.
These bite-sized snacks are beloved for their savory umami and satisfying crunch—an authentic taste of local fishing culture in every pack.

ー Crisp, elegant, and full of tradition. Inspired by Suwa Taisha, one of Japan’s oldest shrines, these thin and fragrant senbei (rice crackers) carry a gentle sweetness and a hint of nostalgia.
Beautifully packaged and easy to carry, they make a refined gift that reflects Suwa’s rich spiritual and cultural heritage.